Academic Reporting Tools (ART 2.0)
Academic Reporting Tools (ART) is an initiative created in the Digital Innovation Greenhouse (DIG) at the University of Michigan. ART helps students at U-M make informed decisions on courses and instructors by providing data such as course and instructor evaluations, types of past students who have taken courses, and enrollment trends.
I was part of the team that worked on this ever-evolving platform.
When I joined the team, ART 2.0 had no identity. My job was to create a logo for the tool, which was to then be the starting point for the redesign of the entire site.
The logo needed to be trustworthy and relate to the tool itself, yet also be versatile enough to allow room for growth within the site without having to adjust the logo.
Many versions of my blue geometric A (left) and the final logo (right)
Landing page redesign
This is the original landing page from the initial launch of ART 2.0
Landing page iteration 2 (left) and the final iteration (right)
Quarter sheet flyers created to promote the redesigned ART 2.0 tool around the University of Michigan campus
Icons & web design
One of the main features of ART 2.0 is the student evaluation data shown for each University of Michigan course. A student can look up a course on ART 2.0 and see what past students thought about the course. When ART 2.0 first launched, the university only allowed the release of 3 course evaluation questions (example page shown on the left). However, students wanted to see more evaluation data per course as well as evaluation data on professors. The university and DIG worked together to allow for 9 evaluation questions to be released on ART 2.0. This called for 9 new icons to represent each evaluation question as well as new page layouts to handle this influx of data.
Digital materials to promote the new evaluation data